A portfolio of digital businesses.

We own ten marketplace websites that help consumers buy with confidence. We also form strategic partnerships with advertisers and media companies. Across all we do, our mission is to unlock growth in every relationship.

Our Digital Portfolio

Our digital businesses unlock growth for partners. We keep growing right alongside them.

House Method

House Method takes the homework out of home ownership by providing highly researched reviews on the best home service providers to help consumers save time and decide with confidence.

Mattress Advisor

Mattress Advisor is the most trusted mattress review website on the web.  It helps consumers make sense of the complicated sleep category. Editorial integrity and the highest quality information are at the heart of what we do.

Remedy Review

The mission of Remedy Review is to advance natural health through unrivaled content.  We cover the people, personalities, and products that define the alternative health category.

Three Ships Affiliates

Our principals have incubated or invested in specialized digital partners, and we often collaborate with NMC and Upperhand on Three Ships client work.

Demand Signals

We launched Demand Signals to make organic search deterministic for brands.  TRANZACT acquired Demand Signals in October of 2016, and our team led TRANZACT’s digital transformation.  Willis Towers Watson acquired TRANZACT in 2019 for $1.3 billion.

Lavalier

We invested capital and served as Agency of Record for Lavalier, which provides specialized jewelry insurance. Lavalier grew to become the #1 online jewelry insurance company in the United States. Berkley (NYSE: WRB), one of the leading U.S. insurance companies, acquired Lavalier to accelerate its distribution strategy for specialty insurance.

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Capabilities

Three Ships partners with brands to expand their digital channels and add incremental customers. Our approach to digital marketing is supported by years of success in performance-driven content, media investment management, and conversion rate optimization. Among our arsenal of assets, we have invested in developing a proprietary machine-learning technology to identify, compete, and win search keywords. We operate on a pay-for-performance basis to align our financial incentives with our partners’ business growth.

We also partner with media companies to help them expand affiliate marketing programs and grow new sources of revenue. Some of the largest, most trusted media brands have relied on us to develop new products focused on product comparisons and consumer reviews.

Revenue

Our content resulted in $6.1MM of growth for a partner's revenue during the first year of engagement alone

Traffic

Our content drove 265% year-over-year growth in traffic across a partner's organic channel

Our Harbor.

We’re located at 1122 Oberlin Road in the heart of Raleigh’s Cameron Village District. Our building has open floors, fully stocked kitchens, an in-house video studio, and maybe even a secret room.

Background

While we weren’t quite founded in a dorm room, our founder did start the company shortly after finishing graduate school in 2009. He believed that digital marketing changes the way consumers buy. The name “Three Ships” – an allusion to Christopher Columbus’s three ships – pays tribute to the innovative spirit that’s required to navigate the ever-changing tide of digital marketing. Over time, Three Ships expanded beyond its initial roots as a digital advertising agency.

Our Founder

Zach Clayton is CEO of Three Ships, which he founded in 2009.  Three Ships operates vertically focused price comparison and consumer review websites including Mattress Advisor, Mattress Nerd, House Method, and Remedy Review.  Three Ships partners with brands to help them accelerate growth through performance-based marketing programs.  Previously Three Ships incubated, built and exited Demand Signals (a software company sold to TRANZACT).

Zach is a “digital lifer.” He started New Media Campaigns, a web and application development firm, as an undergraduate and published his first research paper on social media well before Facebook was public or Instagram existed. He has worked with leading private equity firms and more than 25 private equity-backed clients, advising CEOs, senior marketers and company leadership on digital strategy.

Zach has written for The Hotline, authored three books, published numerous articles on digital media, has appeared on CNN, MSNBC and FOX News, and graced the cover of Business North Carolina Magazine when Three Ships won the 2016 Small Business of the Year award. He holds an MBA with high distinction from Harvard Business School, where he was a Baker Scholar, and a BA from UNC Chapel Hill, where he was a Morehead Scholar and elected to Phi Beta Kappa.

Zach currently serves on the Foundation Board at the UNC School of Media and Journalism, the Board of the Dix Park Conservancy, the board of With Honor, and the UNC General Alumni Association.