Digital Marketing

Measure What Matters

Yeah, yeah, you measure.  It might be hurting your campaign performance. Preliminary results from a display advertising campaign we’re currently running show that each $1.00 of adverting spend i…

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Digital Marketing

Marketing’s Tipping Point

Yes, Marketing Is Changed Forever.  No, It’s Not Just Because of Social Media. A series of best-selling business books (Crush It, Inbound Marketing, The New Rules of Marketing & PR) drama…

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Digital Marketing

An Operating Model for Customer Acquisition

As companies accelerate their digital marketing efforts, they struggle with the complexity of distributing multiple forms of content in a multi-channel world. A generation ago, there were distinct…

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