Digital Roadmap:1 year-to-5 year digital strategic planning
DIGITAL INVESTMENTS:Due diligence and capital allocation
New Digital Business
Hungry and Clueless: Marketing a Restaurant to People Who Just Google "Restaurant"
There are over 3 million daily Google searches for "restaurant" or "restaurants" in the United States. Over half of those occur on a mobile device. This paper explains how savvy restaurants can leverage low-intent mobile searches to attract more customers.
Evaluating Your Website: A Guide to User Experience Testing
Is your website effective? This paper explains the three steps of usability testing. You’ll also get case studies, a guide for hiring a usability expert, a checklist of common usability problems, and a directory of online usability tools.
Creating a Digital Campaign
Learn how to plan, execute, and measure a customized digital campaign. This report features best practices, actionable insights, process steps, and case studies.
Building Thought Leadership on Twitter
Discover strategies to strengthen the content and professional appeal of your Twitter feed as well as techniques for successfully interacting with key opinion leaders.
Leveraging Digital Media for Crisis Communications
This paper analyzes eight recent major crises, from the earthquake in Haiti to the recent Tylenol recalls. We uncover key lessons in crisis preparation and management.
BP’s Digital Strategy
An analysis of BP’s digital communications after the Deepwater Horizon disaster, including a timeline of events and media interpretations of BP’s strategy. This report also features best practices and suggested next steps from digital media industry leaders.
Engaging Your Audience Online
Select an appropriate strategy for online engagement based on your needs, capacity, and resources.